여가공간으로서의 대학생 온라인 커뮤니티의 정보교류특성, 유용성과 참여지속의도의 관계분석

Abstract

This study is intended to verify the Role of Online Leisure space by analyzing the Information Exchange Characteristics, Usefulness and Adherence Intention of College Student's Online Community. Therefore, in this study, set up the research model and to achieve the goal, A total of 150 questionnaires were distributed to college students who live in Seoul metropolitan area. This research adopted frequency analysis, exploratory factor analysis, reliability verification, correlation analysis and multiple regression analysis utilizing SPSS 15.0. The results are as follows. First, Diversity and Update among Information Exchange Characteristics of Online Community effect on Amusement of Usefulness Factor. Constant exertions is needed to develop the contents based on Amusement and Latest Information. Second, Veracity and Update among Information Exchange Characteristics of Online Community effect on Usability of Usefulness Factor. Management is necessary to keep the Quality of Information and update through Monitoring the Web Site. Third, Online Community's Usefulness effects on Adherence Intention. Maintaining of Online Community's Usefulness is the Key to Enhance the Adherence Intention.