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Factors Influencing Adoption of Mobile Service : Moderating Effects of Service Type
- 제목
- Factors Influencing Adoption of Mobile Service : Moderating Effects of Service Type
- 저자
- Cheol Park
- 학회명
- 2007 Academy of Marketing Conference
- 개최지
- Surrey, UK(영국)
- 학회 개최일
- 2007-07-03 ~ 2007-07-06