AHP-based Investment Decision Framework for the Film Industry

초록

This study examined the decision-making process of investors in the film sector, which is a major creative industry, focusing on the factors considered by venture capital investors because they balance artistic creativity and commercial viability to optimize the investment outcome. Using the Analytical Hierarchy Process methodology, first-hand data was gathered through a survey of industry experts to examine the key factors that influence film investment decisions. Although financial considerations remain significant criteria, especially return on investment and risk management, investors were also found to value aspects such as socio-cultural context and previous audience preferences. The research findings provide a framework for filmmakers aiming to secure investment and enhance scholarly understanding of the investment evaluation processes within the creative industries.

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