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Being Different Yet Being Similar: Product Innovation as Legitimacy Building
Being Different Yet Being Similar: Product Innovation as Legitimacy Building
- 제목
- Being Different Yet Being Similar: Product Innovation as Legitimacy Building
- 제목 (타언어)
- Being Different Yet Being Similar: Product Innovation as Legitimacy Building
- 저자
- KIM, EONSOO
- 발행일
- 2017-10-31
- 학회명
- Strategic Management Society Annual Conference
- 개최지
- 텍사스 휴스턴
- 개최국가
- 미국
- 학회 개최일
- 2017-10-28 ~ 2017-10-31