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- 제목
- The relationships among corporate philanthropy, attitude towards corporation and purchase intentions: A South Korean study
- 저자
- Moon, Hyoung Koo
- 학회명
- The 4th Royal Bank International Research Seminar, Society for Marketing Advances
- 개최지
- Montreal, Canada
- 학회 개최일
- 2007-09-28 ~ 2007-09-29