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Country-of-Origin and Store Image Effect on Consumers' Evaluation to Store Brand
Country-of-Origin and Sotre Image Effect on Consumers' Evaluation to Store Brand
- 제목
- Country-of-Origin and Store Image Effect on Consumers' Evaluation to Store Brand
- 제목 (타언어)
- Country-of-Origin and Sotre Image Effect on Consumers' Evaluation to Store Brand
- 저자
- Tony C. Garrett
- 발행일
- 2015-11-07
- 학회명
- 한국소비자학회 2015 통합학술대회
- 개최국가
- 대한민국
- 학회 개최일
- 2015-11-06 ~ 2015-11-07