The Effects of Brand Personification on Facebook Marketing and the Role of Social Presence

The Effects of Brand Personification on Facebook Marketing and the Role of Social Presence
제목
The Effects of Brand Personification on Facebook Marketing and the Role of Social Presence
제목 (타언어)
The Effects of Brand Personification on Facebook Marketing and the Role of Social Presence
저자
Yongjun Sung
발행일
2019-07-12
학회명
2019 Global Fashion Management Conference
개최국가
프랑스
학회 개최일
2019-07-11 ~ 2019-07-14