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The Effects of Brand Personification on Facebook Marketing and the Role of Social Presence
The Effects of Brand Personification on Facebook Marketing and the Role of Social Presence
- 제목
- The Effects of Brand Personification on Facebook Marketing and the Role of Social Presence
- 제목 (타언어)
- The Effects of Brand Personification on Facebook Marketing and the Role of Social Presence
- 저자
- Yongjun Sung
- 발행일
- 2019-07-12
- 학회명
- 2019 Global Fashion Management Conference
- 개최국가
- 프랑스
- 학회 개최일
- 2019-07-11 ~ 2019-07-14