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Evaluating Theories of Image Effects and Rational Inattention: Price Points in Internet Retailing
- 제목
- Evaluating Theories of Image Effects and Rational Inattention: Price Points in Internet Retailing
- 저자
- Lee, Dongwon
- 발행일
- 2007-06-28
- 학회명
- INFORMS Marketing Science Conference
- 개최지
- Singapore
- 개최국가
- 싱가포르
- 학회 개최일
- 2007-06-28 ~ 2007-06-30