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Integrated impact of customer satisfaction and word of mouth on customer base in dynamic market situation
- 제목
- Integrated impact of customer satisfaction and word of mouth on customer base in dynamic market situation
- 저자
- Janghyuk Lee
- 학회명
- 2007 Marketing Science Conference
- 개최지
- Singapore
- 학회 개최일
- 2007-06-28 ~ 2007-06-30