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How to frame verbal metaphors in ads and why it matters: Evidence from two experiments
How to frame verbal metaphors in ads and why it matters: Evidence from two experiments
- 제목
- How to frame verbal metaphors in ads and why it matters: Evidence from two experiments
- 제목 (타언어)
- How to frame verbal metaphors in ads and why it matters: Evidence from two experiments
- 저자
- Yongjun Sung
- 발행일
- 2016-03-20
- 학회명
- 2016 American Academy of Advertising Annual Conference
- 개최국가
- 미국
- 학회 개최일
- 2016-03-17 ~ 2016-03-20