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Unsuccessful Purchase Experiences and Future Consumer Decisions: Effects of Initial Goal Setting Processes and Counterfactual Thoughts
- 제목
- Unsuccessful Purchase Experiences and Future Consumer Decisions: Effects of Initial Goal Setting Processes and Counterfactual Thoughts
- 저자
- Suk, Kwanho
- 학회명
- 미국 소비자 학회 (Association for Consumer Research)
- 개최지
- 미국 Memphis, TN, USA
- 학회 개최일
- 2007-10-25 ~ 2007-10-28