상세 보기
Boundary Effects on Review Ratings: The Role of Susceptibility to Interpersonal Influence on Online Consumer Review
- 제목
- Boundary Effects on Review Ratings: The Role of Susceptibility to Interpersonal Influence on Online Consumer Review
- 저자
- CHOI, Sejung Marina
- 학회명
- The Annual Conference of the Amercian Academy of Advertising
- 개최국가
- 미국
- 학회 개최일
- 2013-04-04 ~ 2013-04-07