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Co-branding with Social Influence Consideration: Pricing and Quality Decisions
Co-branding with Social Influence Consideration: Pricing and Quality Decisions
- 제목
- Co-branding with Social Influence Consideration: Pricing and Quality Decisions
- 제목 (타언어)
- Co-branding with Social Influence Consideration: Pricing and Quality Decisions
- 저자
- Kim, Byung Cho
- 발행일
- 2020-11-10
- 학회명
- INFORMS Annual Meeting
- 개최국가
- 미국
- 학회 개최일
- 2020-11-07 ~ 2020-12-13