Mobile technology usage and B2B market performance under mandatory adoption

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초록

This paper investigates the relationship between mandatory adoption of mobile information technology and market performance in the business-to-business (B2B) setting. This study presents and tests the B2B technology satisfaction model (TSM), including perceived loss of control as the mandatory technology acceptance-specific variable. The results of this study reveal that integrating perceived loss of control with user satisfaction and the TAM (technology acceptance model) in a single model can better explain the B2B market performance model. The empirical results suggest that perceived loss of control has a negative effect on user satisfaction and perceived market performance is influenced by user satisfaction and perceived usefulness. Managerial implications of the study are discussed. (C) 2008 Elsevier Inc. All rights reserved.

키워드

Technology Acceptance Model (TAM)Mobile technologyMandatory adoptionUser satisfactionPerceived loss of controlPerceived market performanceChi-square difference testBusiness-to-Business (B2B) transactionHUMAN-RESOURCE MANAGEMENTINFORMATION-SYSTEMSCUSTOMER SATISFACTIONSALES FORCEUSER-SATISFACTIONACCEPTANCE MODELORGANIZATIONAL PERFORMANCEEMPLOYEE SATISFACTIONPERCEIVED USEFULNESSCOMPUTER-TECHNOLOGY
제목
Mobile technology usage and B2B market performance under mandatory adoption
저자
Lee, Thae MinPark, Cheol
DOI
10.1016/j.indmarman.2008.02.008
발행일
2008-10
유형
Article; Proceedings Paper
저널명
Industrial Marketing Management
37
7
페이지
833 ~ 840