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Determinants for point redemption in loyalty programs: The impact of demographics and channel type
Determinants for point redemption in loyalty programs: The impact of demographics and channel type
- 제목
- Determinants for point redemption in loyalty programs: The impact of demographics and channel type
- 제목 (타언어)
- Determinants for point redemption in loyalty programs: The impact of demographics and channel type
- 저자
- Kim, Jae Wook
- 발행일
- 2014-07-16
- 학회명
- 2014 Global Marketing Conference at Singapore "Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice
- 개최국가
- 싱가포르
- 학회 개최일
- 2014-07-15 ~ 2014-07-18