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The determinants and outcomes of CRM technology use: the mediating role of marketing capability

  • CHAIY, SEOIL
제목
The determinants and outcomes of CRM technology use: the mediating role of marketing capability
저자
CHAIY, SEOIL
학회명
2007 AMA Summer Marketing Educator
개최지
Washington DC
학회 개최일
2007-08-03 ~ 2007-08-06

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