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The Effects of Contextual Prices on Consumers' Brand Evaluation: Test of Alternative Models
- 제목
- The Effects of Contextual Prices on Consumers' Brand Evaluation: Test of Alternative Models
- 저자
- Song-Oh Yoon
- 학회명
- European Conference of the Association for Consumer Research
- 개최지
- Milan, Italy
- 학회 개최일
- 2007-07-10 ~ 2007-07-14