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Investing on Preference Reversal in Customer Reward Program: Special Emphasis on Enhansing Customer's Participantion in CSR Activities through Customer Reward Program
- 제목
- Investing on Preference Reversal in Customer Reward Program: Special Emphasis on Enhansing Customer's Participantion in CSR Activities through Customer Reward Program
- 저자
- Kim, Jae Wook
- 학회명
- 2010 KAMS Fall International Conference
- 개최국가
- 대한민국
- 학회 개최일
- 2010-11-30 ~ 2010-11-30