Mba students'engagement behavior and its implications on student loyalty to alma mater

초록

Regardless of the importance of maintaining long-term relationship with alumni for MBA programs, little is known about the antecedents of student loyalty. This study proposes and empirically tests student engagement as a promising factor that would enhance MBA students' loyalty intention to the school after graduation. The study adopts a structural equation modeling approach which examines the effects caused by student satisfaction and student engagement on loyalty intention among MBA students. Data were collected at a major college in India. Two out of three research hypotheses are supported. Findings of this study are generally in line with existing literature. Yet, the study also provides a meaningful, new insight in the study of student loyalty. Managerial implications and future research directions are provided.

키워드