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Empirical Investigation into Loss Aversion in Consumer Choice of Financial Products
Empirical Investigation into Loss Aversion in Consumer Choice of Financial Products
- 제목
- Empirical Investigation into Loss Aversion in Consumer Choice of Financial Products
- 제목 (타언어)
- Empirical Investigation into Loss Aversion in Consumer Choice of Financial Products
- 저자
- Kim, Jaehwan
- 발행일
- 2010-06-17
- 학회명
- INFORMS Marketing Science Conference 2010
- 개최지
- Koln, Germany
- 개최국가
- 독일
- 학회 개최일
- 2010-06-17 ~ 2010-06-19