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Country-Of-Origin or the Store Image: What Influences Store Brand Evaluation and Intention for Young Korean Consumers?
Country-Of-Origin or the Store Image: What Influences Store Brand Evaluation and Intention for Young Korean Consumers?
- 제목
- Country-Of-Origin or the Store Image: What Influences Store Brand Evaluation and Intention for Young Korean Consumers?
- 제목 (타언어)
- Country-Of-Origin or the Store Image: What Influences Store Brand Evaluation and Intention for Young Korean Consumers?
- 저자
- Tony C. Garrett
- 발행일
- 2014-12-01
- 학회명
- ANZMAC Annual Conference 2014
- 개최국가
- 오스트레일리아
- 학회 개최일
- 2014-12-01 ~ 2014-12-03