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Assessing the Impacts of K-POP Musicians on Korean Brands: A Case of Automobiles in the U.S. Market
Assessing the Impacts of K-POP Musicians on Korean Brands: A Case of Automobiles in the U.S. Market
- 제목
- Assessing the Impacts of K-POP Musicians on Korean Brands: A Case of Automobiles in the U.S. Market
- 제목 (타언어)
- Assessing the Impacts of K-POP Musicians on Korean Brands: A Case of Automobiles in the U.S. Market
- 저자
- Janghyuk Lee
- 발행일
- 2021-10-22
- 학회명
- 한국광고학회 추계정기학술대회
- 개최지
- 전북 부안군 변산
- 개최국가
- 대한민국
- 학회 개최일
- 2021-10-22 ~ 2021-10-22