Relevance of Customer Equity in Explaining Firm Value : Evidence from the Global Mobile Telecommunications Industry

제목
Relevance of Customer Equity in Explaining Firm Value : Evidence from the Global Mobile Telecommunications Industry
저자
Yoo, Yong Keun
발행일
2010-11-27
학회명
2010 KAMS Fall International conference
개최국가
대한민국
학회 개최일
2010-11-27 ~ 2010-11-27