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Relevance of Customer Equity in Explaining Firm Value : Evidence from the Global Mobile Telecommunications Industry
- 제목
- Relevance of Customer Equity in Explaining Firm Value : Evidence from the Global Mobile Telecommunications Industry
- 저자
- Yoo, Yong Keun
- 발행일
- 2010-11-27
- 학회명
- 2010 KAMS Fall International conference
- 개최국가
- 대한민국
- 학회 개최일
- 2010-11-27 ~ 2010-11-27