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New media: Mobile advertising and marketing - Introduction

  • Taylor, Charles R.; 
  • Lee, Doo-Hee
Citations

WEB OF SCIENCE

10
Citations

SCOPUS

8
제목
New media: Mobile advertising and marketing - Introduction
저자
Taylor, Charles R.; Lee, Doo-Hee
DOI
10.1002/mar.20234
발행일
2008-08
유형
Editorial Material
저널명
Psychology and Marketing
권
25
호
8
페이지
711 ~ 713

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