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좌장 및 토론 : The effect of firm's severity of unethicality on brand trust: the role of ethical self-identity and brand relationship quality
좌장 및 토론 : The effect of firm's severity of unethicality on brand trust: the role of ethical self-identity and brand relationship quality
- 제목
- 좌장 및 토론 : The effect of firm's severity of unethicality on brand trust: the role of ethical self-identity and brand relationship quality
- 제목 (타언어)
- 좌장 및 토론 : The effect of firm's severity of unethicality on brand trust: the role of ethical self-identity and brand relationship quality
- 저자
- Kim, Jaehwan
- 발행일
- 2019-10-19
- 학회명
- 2019 마케팅 추계통합 학술대회
- 개최지
- 서강대학교
- 개최국가
- 대한민국
- 학회 개최일
- 2019-10-18 ~ 2019-10-19