The Impact of Loyalty Program on Loyalty Diffusion within Partnership Loyalty Program Network

제목
The Impact of Loyalty Program on Loyalty Diffusion within Partnership Loyalty Program Network
저자
Kim, Jae Wook
학회명
2010 KAMS Global Marketing Conference at Tokyo
개최국가
일본
학회 개최일
2010-09-06 ~ 2010-09-08