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Brand Relationship Quality and Brand Extension Judgments: Importance of Consistency at Attribute Level

  • Park Jongwon
제목
Brand Relationship Quality and Brand Extension Judgments: Importance of Consistency at Attribute Level
저자
Park Jongwon
학회명
2007 Annual Society for Consumer Psychology Conference
개최지
U.S.A.
학회 개최일
2007-02-22 ~ 2007-02-25

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