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The Impact of Loyalty Program on Loyalty Diffusion within Partnership Loyalty Program Network
- 제목
- The Impact of Loyalty Program on Loyalty Diffusion within Partnership Loyalty Program Network
- 저자
- Kim, Jae Wook
- 학회명
- American Marketing Association Winter Conference
- 개최국가
- 미국
- 학회 개최일
- 2011-02-18 ~ 2011-02-20