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Cross National Drivers of Consumer Reactions to High-Technology Products: The UK and South Korean 3G Mobile Phone Markets
- 제목
- Cross National Drivers of Consumer Reactions to High-Technology Products: The UK and South Korean 3G Mobile Phone Markets
- 저자
- Lee, Jong-Ho
- 발행일
- 2008-03-21
- 학회명
- 2008 Global Marketing Conference at Shanghai
- 개최지
- Shanghai Jiao Tong University
- 개최국가
- 중국
- 학회 개최일
- 2008-03-20 ~ 2008-03-23