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Determinants of point redemption in loyalty programs: the impact of demographics and channel type
Determinants of point redemption in loyalty programs: the impact of demographics and channel type
- 제목
- Determinants of point redemption in loyalty programs: the impact of demographics and channel type
- 제목 (타언어)
- Determinants of point redemption in loyalty programs: the impact of demographics and channel type
- 저자
- Yoo, Weon Sang
- 발행일
- 2014-07-16
- 학회명
- 2014 Global Marketing Conference
- 개최지
- 싱가포르
- 개최국가
- 싱가포르
- 학회 개최일
- 2014-07-15 ~ 2014-07-18