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The Effect of Marketing Efforts of Cable TV Retailers on Consumers' Situational Involvement in Impulse Buying of Clothing.
- 제목
- The Effect of Marketing Efforts of Cable TV Retailers on Consumers' Situational Involvement in Impulse Buying of Clothing.
- 저자
- Yoon-Jung Lee
- 발행일
- 2004-11-01
- 학회명
- International Textiles and Apparel Association
- 개최국가
- 미국
- 학회 개최일
- 2004-11-01 ~ 2004-11-30