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Pre-entry Resource Leverage, Competitive Strategy, and Performance of Internet Shopping Malls: A Multiple-case study
- 제목
- Pre-entry Resource Leverage, Competitive Strategy, and Performance of Internet Shopping Malls: A Multiple-case study
- 저자
- KIM, EONSOO
- 발행일
- 2004-10-31
- 학회명
- Strategic Management Society's 24th Annual International Conference
- 개최지
- Puerto Rico
- 개최국가
- 미국
- 학회 개최일
- 2004-10-31 ~ 2004-11-03