The Determinants of Marketing Knowledge Transfer to Subsidiaries: An Exploratory Study of Korean MNEs in China

  • Lee Jang Rho
제목
The Determinants of Marketing Knowledge Transfer to Subsidiaries: An Exploratory Study of Korean MNEs in China
저자
Lee Jang Rho
학회명
Academy of International Business(AIB)
개최국가
미국
학회 개최일
2006-06-26 ~ 2006-06-26