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Desire for Uniqueness vs Conformity in Conspicuous Demand: Modeling the Effect of Consumer Attitude Functions
Desire for Uniqueness vs Conformity in Conspicuous Demand: Modeling the Effect of Consumer Attitude Functions
- 제목
- Desire for Uniqueness vs Conformity in Conspicuous Demand: Modeling the Effect of Consumer Attitude Functions
- 제목 (타언어)
- Desire for Uniqueness vs Conformity in Conspicuous Demand: Modeling the Effect of Consumer Attitude Functions
- 저자
- Kim, Jaehwan
- 발행일
- 2012-06-09
- 학회명
- INFORMS Marketing Science Conference 2012
- 개최지
- Westin Copley Place, Boston, Massachusetts
- 개최국가
- 미국
- 학회 개최일
- 2012-06-07 ~ 2012-06-09