상세 보기
The impact of corporate versus country image on consumer evaluations of foreign products in China
- 제목
- The impact of corporate versus country image on consumer evaluations of foreign products in China
- 저자
- JEONG, Insik
- 발행일
- 2008-03-22
- 학회명
- Global Marketing Conference
- 개최국가
- 중국
- 학회 개최일
- 2008-03-20 ~ 2008-03-23