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The Positive Spillover Effect: Co-branding Partnership Centered on Social Venture
The Positive Spillover Effect: Co-branding Partnership Centered on Social Venture
- 제목
- The Positive Spillover Effect: Co-branding Partnership Centered on Social Venture
- 제목 (타언어)
- The Positive Spillover Effect: Co-branding Partnership Centered on Social Venture
- 저자
- SONG, Sujin
- 발행일
- 2020-10-31
- 학회명
- International Conference of Asian Marketing-Korea Advertising Society 2020 (ICAMA-KAS 2020)
- 개최국가
- 대한민국
- 학회 개최일
- 2020-10-31 ~ 2020-10-31