The Positive Spillover Effect: Co-branding Partnership Centered on Social Venture

The Positive Spillover Effect: Co-branding Partnership Centered on Social Venture
제목
The Positive Spillover Effect: Co-branding Partnership Centered on Social Venture
제목 (타언어)
The Positive Spillover Effect: Co-branding Partnership Centered on Social Venture
저자
SONG, Sujin
발행일
2020-10-31
학회명
International Conference of Asian Marketing-Korea Advertising Society 2020 (ICAMA-KAS 2020)
개최국가
대한민국
학회 개최일
2020-10-31 ~ 2020-10-31