From Leather Wallets to Digital: Role of Regulatory Focus in the Acceptance of Mobile Payment Service

제목
From Leather Wallets to Digital: Role of Regulatory Focus in the Acceptance of Mobile Payment Service
저자
CHOI, Sejung Marina
학회명
2016 한국광고홍보학회 봄철 정기학술대회
개최국가
대한민국
학회 개최일
2016-06-20 ~ 2016-06-20