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From Leather Wallets to Digital: Role of Regulatory Focus in the Acceptance of Mobile Payment Service
- 제목
- From Leather Wallets to Digital: Role of Regulatory Focus in the Acceptance of Mobile Payment Service
- 저자
- CHOI, Sejung Marina
- 학회명
- 2016 한국광고홍보학회 봄철 정기학술대회
- 개최국가
- 대한민국
- 학회 개최일
- 2016-06-20 ~ 2016-06-20