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Affective versus Instrumental Factors Influencing the Adoption of New Technologies: The Case of the UK and Korean 3G Mobile Phone Consumers
- 제목
- Affective versus Instrumental Factors Influencing the Adoption of New Technologies: The Case of the UK and Korean 3G Mobile Phone Consumers
- 저자
- Lee, Jong-Ho
- 발행일
- 2009-11-06
- 학회명
- 2009 Society for Marketing Advances Annual Conference
- 개최국가
- 미국
- 학회 개최일
- 2009-11-04 ~ 2009-11-07