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The Asymmetrical Impact of Self-regulatory Focus on Preference for Compromise Options: Underlying Mechanism and Generalization
- 제목
- The Asymmetrical Impact of Self-regulatory Focus on Preference for Compromise Options: Underlying Mechanism and Generalization
- 저자
- Suk, Kwanho
- 학회명
- 2012 Global marketing Conference
- 개최지
- COEX, 서울
- 개최국가
- 대한민국
- 학회 개최일
- 2012-07-19 ~ 2012-07-22