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Moving your brand up-scale: Theory and suggestive evidenc from Japanese entry into the US car markets
- 제목
- Moving your brand up-scale: Theory and suggestive evidenc from Japanese entry into the US car markets
- 저자
- Cho, Myeong-Hyeon
- 발행일
- 2008-11-25
- 학회명
- 9th international business research conference
- 개최지
- New Venue: Novotel Hotel, Melbourne, Austrailia
- 개최국가
- 오스트레일리아
- 학회 개최일
- 2008-11-24 ~ 2008-11-26