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The effect of sensory fit on consumer evaluations on co-branding
The effect of sensory fit on consumer evaluations on co-branding
- 제목
- The effect of sensory fit on consumer evaluations on co-branding
- 제목 (타언어)
- The effect of sensory fit on consumer evaluations on co-branding
- 저자
- Yongjun Sung
- 발행일
- 2018-07-27
- 학회명
- 2018 Global Marketing Conference
- 개최국가
- 일본
- 학회 개최일
- 2018-07-26 ~ 2018-07-29