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- 제목
- Increasing review adoption of sponsored blog posts: The impact of influencers, blog expertise, and message sidedness
- 제목 (타언어)
- Increasing review adoption of sponsored blog posts: The impact of influencers, blog expertise, and message sidedness
- 저자
- LEE, Doo-Hee
- 발행일
- 2020-09-19
- 학회명
- ICAMA (International Conference of Asian Marketing Association) 2020 Seoul
- 개최국가
- 대한민국
- 학회 개최일
- 2020-09-19 ~ 2020-09-19