Utilization Patterns of Generative AI in Media Art Creation in South Korea; [국내 미디어아트 창작에서의 생성형 AI 활용 패턴 연구]

초록

Background: Recent advancements in Generative artificial intelligence(AI) have revolutionized the creative process in media art, enabling novel methods of expression and production. However, research on AI-assisted creation in South Korea has primarily focused on individual cases or technical implementations, lacking a systematic investigation into how creators integrate AI into their workflows. This study aims to analyze the utilization patterns of Generative AI by South Korean media artists and to derive characteristics of the domestic creative environment and their practical implications. Methods: A mixed-methods approach combining literature review with quantitative and qualitative analyses was employed. For the quantitative analysis, 20 relevant academic articles were collected from major domestic databases. Text data was vectorized using Term Frequency Inverse Document Frequency(TF-IDF) and analyzed via K-Means clustering to extract key themes. Subsequently, a qualitative case study was conducted to examine the roles of AI and creator intervention methods across three creative stages: Pre-Production, Production, and Post-Production. Results: South Korean creators utilized Generative pre-trained transformer(GPT)-based language models as 'partners for concept expansion' in the Pre-Production stage. In the Production stage, tools like Midjourney and Stable Diffusion served as 'efficient production tools' for image generation and style transformation. In the Post-Production stage, while specialized tools like Adobe Firefly were used for refinement, their application in exhibition planning and documentation was relatively limited. Notably, despite limitations such as a lack of originality and cultural context understanding, domestic creators actively employed AI as a 'collaborative tool' to assist and expand human creativity rather than as an autonomous creator. Conclusions: This study provides empirical analysis of AI utilization patterns in South Korean media art. The study systematically categorizes the limitations encountered and the strategies creators use to overcome them, offering practical implications for effectively integrating AI technology into the creative process. © This is an Open Access article distributed under the terms of the Creative Commons Attribution Non-Commercial License (http://creativecommons.org/licenses/by-nc/3.0/), which permits unrestricted educational and non-commercial use, provided the original work is properly cited.

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