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Is Lightness Always Better? How Embodiment of Weight Affects Brand Trust
Is Lightness Always Better? How Embodiment of Weight Affects Brand Trust
- 제목
- Is Lightness Always Better? How Embodiment of Weight Affects Brand Trust
- 제목 (타언어)
- Is Lightness Always Better? How Embodiment of Weight Affects Brand Trust
- 저자
- Yongjun Sung
- 발행일
- 2016-06-20
- 학회명
- 2016 한국광고홍보학회 봄철 정기학술대회
- 개최국가
- 대한민국
- 학회 개최일
- 2016-06-20 ~ 2016-06-21