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The Moderating Role of Perceived Fit between Corporate Associations and Crisis Type
- 제목
- The Moderating Role of Perceived Fit between Corporate Associations and Crisis Type
- 저자
- CHOI, Sejung Marina
- 학회명
- The Annual Conference of the Amercian Academy of Advertising
- 개최국가
- 미국
- 학회 개최일
- 2013-04-04 ~ 2013-04-07