The Interplay of Culture and Situational Cues in Brand Evaluations

제목
The Interplay of Culture and Situational Cues in Brand Evaluations
저자
CHOI, Sejung Marina
학회명
The 2011 Conference of the American Psychological Association
개최국가
미국
학회 개최일
2011-08-04 ~ 2011-08-07