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Fan Misbehaviour Spillover on the Celebrity and the Endorsed Brand
Fan Misbehaviour Spillover on the Celebrity and the Endorsed Brand
- 제목
- Fan Misbehaviour Spillover on the Celebrity and the Endorsed Brand
- 제목 (타언어)
- Fan Misbehaviour Spillover on the Celebrity and the Endorsed Brand
- 저자
- Tony C. Garrett
- 발행일
- 2022-12-06
- 학회명
- Australian New Zealand Marketing Academy Conference
- 개최지
- University of Western Australia, Perth
- 개최국가
- 오스트레일리아
- 학회 개최일
- 2022-12-05 ~ 2022-12-07