Fan Misbehaviour Spillover on the Celebrity and the Endorsed Brand

Fan Misbehaviour Spillover on the Celebrity and the Endorsed Brand
제목
Fan Misbehaviour Spillover on the Celebrity and the Endorsed Brand
제목 (타언어)
Fan Misbehaviour Spillover on the Celebrity and the Endorsed Brand
저자
Tony C. Garrett
발행일
2022-12-06
학회명
Australian New Zealand Marketing Academy Conference
개최지
University of Western Australia, Perth
개최국가
오스트레일리아
학회 개최일
2022-12-05 ~ 2022-12-07