Timeline vs. News Feed: The Influence of Facebook Pages and Message Types on Ad Effectiveness

Timeline vs. News Feed: The Influence of Facebook Pages and Message Types on Ad Effectiveness
제목
Timeline vs. News Feed: The Influence of Facebook Pages and Message Types on Ad Effectiveness
제목 (타언어)
Timeline vs. News Feed: The Influence of Facebook Pages and Message Types on Ad Effectiveness
저자
Yongjun Sung
발행일
2015-03-28
학회명
The 2015 American Academy of Advertising Conference
개최지
Chicago, IL, U.S.
개최국가
미국
학회 개최일
2015-03-26 ~ 2015-03-29