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The Effects of Regulatory Focus, Processing Disfluency, and Shopping Goals on Consumer Perceptions of ‘Range of Savings’ Claims in Mobile Ads for Retailers
The Effects of Regulatory Focus, Processing Disfluency, and Shopping Goals on Consumer Perceptions of ‘Range of Savings’ Claims in Mobile Ads for Retailers
- 제목
- The Effects of Regulatory Focus, Processing Disfluency, and Shopping Goals on Consumer Perceptions of ‘Range of Savings’ Claims in Mobile Ads for Retailers
- 제목 (타언어)
- The Effects of Regulatory Focus, Processing Disfluency, and Shopping Goals on Consumer Perceptions of ‘Range of Savings’ Claims in Mobile Ads for Retailers
- 저자
- Ryu, Gangseog
- 발행일
- 2024-11-23
- 학회명
- International Conference of Asian Marketing Associations
- 개최지
- Osaka, Japan
- 개최국가
- 일본
- 학회 개최일
- 2024-11-23 ~ 2024-11-24