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A Study on the Factors Affecting Consumers' Switching Behavior between Private Brands and National Brands
- 제목
- A Study on the Factors Affecting Consumers' Switching Behavior between Private Brands and National Brands
- 저자
- Lee, Jong-Ho
- 학회명
- 2008 Korean Academy of Marketing Science International Conference
- 개최국가
- 대한민국
- 학회 개최일
- 2008-11-22 ~ 2008-11-22